The History of
Advertising
Introduction
“Advertising,
a form of commercial mass communication designed to promote the sale of a
product or service, or a message on behalf of an institution, organization, or
candidate for political office.”
Advertising can be looked at from various
perspectives. As the quote above states, its purpose is to increase the number
of articles or products sold. These are not only things we can buy in different
stores, for example clothing or supplies for our daily life, but also such
simple things as a message placed by an institution or organization asking for
attention of the public to raise money or to make them aware of a problem, such
as anti-smoking ads. Even political parties use advertisements and commercials
to state the opinion of their candidate. I think we have all experienced that
quite extensively during the presidential campaign in the United States.
Advertising became big business in
the 20th century, offering many different jobs in advertising
agencies and the marketing section. The use of the media, like newspapers,
television, direct mail, radio, magazines, outdoor signs and of course the
Internet made this growth possible. It is a form of transporting information to
the consumer, but which does not only have positive sides. There are many
critical aspect about it, like persuading people to doing unhealthy things,
like smoking, or producing special stereotypes everybody tries to follow.
Nevertheless, advertising has become international, since producers and
companies try to sell their products on a globalized market in almost every
corner of the world. It is therefore not surprising to see a big sign for Coca
Cola in third world countries.
We would like to look at different aspects of
advertising a little closer in our team work, including its history and
development as well as new approaches, the methods used and the impact it can
have in certain areas.
19th and 20th Century
Cdvertising
History of the Company and its advertising
The Coca-Cola Company
Nowadays
Coca-Cola’s Slogans and Images
over the Years